Shopify has an off the shelf taxonomy of collections, products, and then product variants.
Other commerce partners have a different taxonomy. Ensuring you understand how your business fits into this structure is crucial to future proof of your digital operations.
Your Commerce Manager account relates directly to your product catalogue. But you can only select one record to connect with your Shop on Facebook or Instagram. Once you’ve joined the roster and Shop together, it’s permanent. You can still edit your catalogue, of course (add or remove items), but you can’t switch it to a different record later. Again, think it through to future proof your digital business operations.
Once you’ve set up your Shop and Commerce Manager account, and you have connected your Facebook Page or Instagram business account, you can then start to add your products to your catalogue.
Your catalogue in Commerce Manager is the single repository for all of the information (about all of the items) that you want to sell on Facebook and Instagram.
You can use your catalogue to manage all of your products and update them as your inventory changes.
There are a few different ways you can manage items in your catalogue.
- You can upload your products manually
- Choose to use a product data feed
- Or you can use an API
- Or the easiest way is to connect your e-commerce partner like Shopify or Magento simply.
The method you choose depends on several factors, including your inventory size, inventory type and how frequently your inventory changes. As mentioned above, choose wisely and think about the future.
Once you have ingested your catalogue into Commerce Manager, you can now run ad campaigns using Custom Audiences to feature specific products to specific audiences dynamically. Such as reminding someone who left an abandoned item in their cart that it’s now on special or showcasing a product range to someone that has shown interest in it previously.