Content

We Do It Right.

For any brand online today, you need to be able to tell incremental elements of your brand’s story, through multiple media channels .

Whilst creating a hard hitting content strategy is a great first step, if you don’t have the capability to actually make the stuff, at speed, and within a budget, you’ll never be able to execute on that strategy.

The skills, and experience you need across Editorial (article + image), Video, and Social (Always On) are vastly different. Yet you need to provide your customers with a clean, and consistent experience at each and every touch point, regardless of the medium.

We have the skills and experience to produce content across genres, having delivered a range of award winning commercial content across FTA & Subscription TV formats, Editorial, You Tube & IGTV video and many more channels.
Storytelling across mediums & global markets can be complex, and experience counts.

Audience

Paid, Earned & Owned strategies need to work together

Audience delivery is probably the most crucial of all of our 6 x pillars. There’s no point having great content, brilliant products, or attempting to glean data from a UX that no-one sees. The reality facing (most publishers and) all brands today, is that generally speaking, no matter if its Paid, Earned or Owned, Facebook and Google own the infrastructure for audience delivery.

Any successful brand initiative to catch, connect and convert audiences into customers must have these two global platforms at their core.

Beyond email & direct audience (which can be nascent for upstarts) the digital world post Cambridge Analytica & the GDPR, means that owned or organic social is going to be increasingly challenged. SEO & SEM are important, however both Search and Social initiatives are far more successful when there is a paid element to it.

Paid, Earned and Owned strategies are far more effective when they are conceived and executed on together, and without the complication of ‘other media agency deals’ getting in the way – which is why our model gives our clients 100% control, maximum brand safety and the best ROI possible with complete transparency on costs.

We can all be certain about one thing, and that is the world has changed, customers have changed, so as business leaders we need to change with them. That’s the only way to ensure that change isn’t a threat to our businesses, instead it should represent an opportunity.

Data & Targeting

Predictive Intelligence is one of the capabilities that marketers must have

The value of experiences is increasing. Consumer behaviour has fundamentally changed, it’s now digital and mobile- centric.

UX design, technology and content have come to surface as central pillars that facilitate a brands ability to connect and enhance the CX.

Simply using historical / purchase history data to make decisions about any users new digital experiences is going to be less and less effective. It’s like driving a car forward, but only looking in the rear view mirror. We’re now in a world where your customer’s expectations and their online behaviour’s have mostly out-innovated and out-executed you and your competition in the digital domain.

Predictive intelligence is now one of the top capabilities that marketers must have. And, with good reason: the ability to know the next action of an individual customer is gold, quite literally, as this is knowledge that can translate directly into revenue.

However, the most significant pitfall for any marketer using predictive intelligence is when it comes to actually using that insight to engage their customers. How do they apply it?

The most common barrier to success usually comes from having multiple data flows and disparate systems for housing customer data (CRM), making predictions (using Intelligent Agents) and creating messaging or driving engagement (Content Planning & Execution).

In a nutshell, when the left hand doesn’t know what the right hand is doing, or you have multiple agencies all competing against one another to try deliver a single result.

By having one agency partner manage more of your components, end to end, you can largely eliminate these issues.
But that agency must have the skills and experience necessary to deliver.