How to Make the Most of Black Friday Australia
Black Friday is an online shopping event that originated in the US, so it’s always on the day after Thanksgiving (which is the fourth Thursday of November each year). In case you’ve been living under a rock, you would know that it’s an online retail event where e-commerce companies offer massive discounts and a range of promotions on nearly every type of product you can imagine, from electronics, and home goods, to clothing and more.
Today, the event has spread to hundreds of countries worldwide, and Australia is no different. Here, it is seen as the last major online opportunity to ensure you get delivery of products before the summer holidays kick in.
No one wants to be that person who gives a card to someone at Christmas saying …its in the mail.
Black Friday has now become such a vast, and ubiquitous, consumer event that touches nearly every industry. So no matter what type of (B2C) business you have, (products / services / etc) you can capitalise on this feeding frenzy.
So here’s everything you need to know to get your your business ‘deals-ready’.
Start your planning for Black Friday at least one hundred days out. It might sound like a lot, but in marketing terms, it really isn’t much time if you need to get your $#!T together.
Even if things plateau in future years, it’s hard to see Black Friday sales being anything less than mega. Every year, billions of people from all around the world put on their deal-hunting shoes and run as fast as they can to get online and snag a bargain over Black Friday (and Cyber Monday) so the main thing to keep in mind is that you need to cut through all of that noise. Because just like any other significant opportunity in business, this one also comes with substantial competition.
If you want to capture the attention of your target audience and draw them toward your brand, you will need to stick out from the pack — no easy task.