So how can your Aussie business make the most of it?
As with any big sale season, there are dodgy merchants, and customers have a right to be wary of them.
Suppose you’ve been working hard on your online presence all year you have nothing to worry about. In that case, your reviews will be in good shape, your website, store and User Experience will be well developed, and all of the trust signals that you exhibit through your online customer experience will emanate your stellar reputation.
But if you’ve let it slip, then now’s the time to cram. However, if consumers can see that a particular merchant has only been created in the last couple of days, and they haven’t yet built up any feedback or social proof around their brand, that merchant will (rightfully) be treated with caution.
Whilst the actual sale period is only 24hours, you can promote your sale as an upcoming event well ahead of time. Our insight (as we published online earlier this year), is to go hard and go first with this promotion.
Any sales event that generates billions in revenues is going to be competitive. So don’t leave your communications to the last minute. Get to your audience now, and let them know that you’ll be participating in the sales event. Give them the details of your promotion and what’s in it for them. Do that with vigour, and you’ll reap the rewards by month-end.
We wish you all the best in turning 2020 around and making some profit for your business.