There’s no escaping it, a couple of ads on their own won’t get you there anymore. That ship sailed long ago.
It’s 2020, and your customers aren’t going to forgive you for providing a crappy customer experience just because it’s a recession.
Their expectations are still high, and only getting higher.
- You need to keep your website fresh.
- You need to continually tell your brand story through social, every single day.
- And if you don’t want to end up spending $20+ for a click on Google, you need content for that as well.
But content costs money, and post Covid-19 almost every business is looking to cut costs right now, and that’s understandable.
Which leaves us all with one simple conundrum, how can I get a river of content to be permanently flowing into my business, without spending a river of gold?