The Top 5 x Reasons that your audience on Social wants to message your brand directly are:
- 45% said they wanted product or pricing information.
- 35% use that channel because they’re looking for an instant response (at any time).
- 33% said it was simply the easiest way to shop (whether that’s click & collect or home delivery).
- 31% were looking for more personalised advice.
- 30% said they were looking to engage with the business to discuss promotions, take advantage of their offers, or negotiate price.
These points are no longer “nice to have”; they are “must haves” for any business to be successful today, and it is Community Management that is the fundamental capability that allows a brand to deliver on these consumer requirements.
By building your own community online, you can not only deliver direct B2C communications from your business to your customers, but you can also create many, many advocates of your products and services who will gladly offer your future / less experienced customers with insights and feedback on your behalf. Dramatically increasing the power of your brand to respond on time, without dramatically increasing the cost.
A Community is a space where members connect and collaborate with a feeling of belonging amongst a network of other like minded people with whom they can connect with. Members of any Community base their inclusion on having shared interests, personality traits and many other human characteristics.
That’s why today’s most successful brands are investing in the creation (and maintenance of) these Communities for their current and future customers, and even their employees.
Businesses that actively build their communities — or implement community management tactics via their Agency — are able to build authentic 1:1 relationships with their online audience (past, present and future customers, fans & followers) and their internal audience (employees, partners, and other stakeholders).
It’s this investment that helps their brand become what today’s customers are asking of it, and that is for it to become more human — if you can show that your brand actually cares deeply about the people who support it, work for them, and interact with them, you’re on the path to growth and success.
To find out more about how Remap Online can build a Community for your business, contact us today firstname.lastname@example.org