After a very competitive process, Remap Online
proudly won the pitch and now provides end to end digital marketing services
for the Haddad enterprise across both businesses, across Web, Search and Social.
We have worked closely with their executive team to develop their creative strategy, bringing to life each brand and ensuring that there is an inherent connection between the two. We knew it was essential that they work with a digital marketing partner who understood how to make the most of this relationship to grow their business fast!
As a first step, we cleaned up much of their back end – to simplify how their digital assets were constructed and further enhance the benefits of having one executive team manage two different businesses simultaneously.
An example of this is how we changed the setup in the back end of Facebook. We used Business Manager to properly claim ownership and verify each of their different business assets. Then we grouped them so these sales channels could connect directly to their online stores. They were deleting several defunct pages and ad accounts in the process.
This dramatically improved data flow and allowed our new ad campaigns to run effortlessly across Facebook, Instagram, WhatsApp and Messenger. Increasing sales while decreasing ad spend
We applied the same approach to search. The Black-Hat techniques used by their previous agency had left both of their brands in disarray. Fake sites had been set up with dummy domains, and all this from an agency that was a so-called ‘specialist’ with Google.
Angry customers would hang up the phone after they realised that their marketing had duped them, and in fact, they didn’t have a salon in their local area as the fake URL’s had implied.
Their partners had been allowed to publish duplicated content across their websites, which meant Google was now punishing them – not helping them.
Our team had to deploy a significant effort upfront to clean up the back end of this, re-engineer the integration between Google and Shopify, and correctly set up Google Merchant Centre, and their SEO and PPC campaigns.
It took nearly six weeks of intensive work from our team to properly get the fundamentals in place.
But with that solid foundation now set, we are already seeing some significant results – and are helping this business reach new heights as we set up a sustainable and viable team of Creators and Influencers who will provide the creative spark and access to the highly engaged audiences that any brand in this vertical needs to thrive.
Their first campaign was designed to support online sales of Perfect-Hair products via the Salon’s online store. We achieved a solid $3 return (in actual purchase) for every $1 of advertising they spent with Facebook and Instagram.
That’s not “add to cart” or “media value”. That’s $1 out, and $3 back in verified online purchase through their Shopify store.