Great performances take excellent preparation, and if you hang about waiting for the lockdowns to end before
you do any planning or preparation – you’ll miss the boat entirely.
If you leave your run too late – you will get lost in the squillion dollars’ worth of advertising that hits the market in the days leading up to the event. If you only have a small or even a modest budget, then it’s paramount that you go hard and go early to reach your audience first – and make an impression.
Get your brand to be part of their decision making early on.
The second most important point for small to medium retailers and business managers to know is compelling offers. You have to develop a sweet yet profitable online deal that you can promote.
The standard stuff just won’t cut it for this mega-sales event.
In a post-COVID eCommerce crazy world, November is quickly stealing the overall limelight of the Christmas selling season. Everyone knows that the lockdowns and restrictions have supercharged online sales. This surge in demand has caused its fair share of problems for many businesses struggling to keep up. Toll’s eCommerce delivery drivers are striking to secure better pay, while consumer’s continue to expect all companies to match the fast and reliable delivery of Amazon.
These are the signs of an industry that is bursting at the seams. Small to medium online retailers simply cannot compete against Wesfarmers and Amazon.
So don’t try to.
Make your investment count this year.
- Cut through on timing – go hard and go early.
- Cut through on message – with a compelling (but profitable) offer.
Use your lockdown time wisely, and plan, plan, plan for success.
Good luck. Sell well.