About This Website Design Project
The Australian School of Accounting (ASA) is a well-known higher education provider for Australian and International students.
Based in Sydney, the ASA provides a range of Bachelor Degree’s and Diploma’s for students looking to start their careers in Financial Management, Business and Technology sectors.
In 2022, like many other organisations in the higher education sector, the ASA was emerging out of the COVID lockdowns. With CEO Chivonne Algeo at the helm, it became clear to her that the business needed a fresh new look to take on a fresh new era. One that could shake off the shackles of the past, and better compete for students on an international scale.
After a competitive pitch process for Website Design and Development, Remap Online was appointed to do just that.
We presented a 10-point plan for developing a new website for the ASA that would reach more potential students in their selected markets here and abroad, plus engage those users for a longer period of time – to deepen customer engagement and drive consideration for purchasing their courses.
The CEO and board of the ASA recognised that having a healthy, well-structured site that readily engages its users would be a fundamental tool to support their future marketing efforts and plans for business growth.
Additionally, they recognised that their website is also a major part of the ongoing delivery of course content for existing students. So it has to meet strict regulatory guidelines from the governing bodies that look after higher education companies in Australia.
Suffice to say this was no ordinary website development project.
Instead, this would become a critical function of their core business, so it had to be taken seriously, and the end product would have to meet their specific benchmarks for success.