The challenge we uncovered for them is …how do they disperse their communications and still maintain control? How do you fuel distributed, peer-based trust among consumers?
Customers interact with a company through many, many, channels – multiple websites, mobile apps, CRM systems, contact centre’s, and partners stores (travel agencies, etc.). But customers don’t think in terms of channels, the just think about the company they interact with as a single entity, and they expect those channels to feel unified.
The secret is to embed influencer marketing and customer relations into select touch-points across their Customer Journey Map. It’s no longer enough to simply engage with influencers, you need to have a program that maps that back against a strategy. And works cohesively to manage each and every touch point and unify the brand.
We believe that brands today can truly benefit from a partnership with an independent digital marketing agency with whom they can partner. That agency can plug into their marketing machine, to provide them with a content engine, who can connect with their target audience, is customer centric, and can also create and manage distribution partnerships, and who has the skills and experience to integrate the brand and unify the CX.
See our work