So first, we looked at their current products: Shelta has four major product categories: personal umbrellas, beach umbrellas, outdoor shade umbrellas, and outdoor furniture.

The first challenge was that Shelta doesn’t sell directly to the public. Instead, they work with major retailers such as Myer, David Jones, Shade Australia and Harvey Norman. This limited what we could do on the product and pricing side, but it was a challenge we would overcome.

This also created an obstacle to the overall customer experience. Their pathway to purchase was not as easy as it could be, so the first change we made was to make the customer’s journey to the checkout much smoother.

We added a ‘dealer locator’ to their site, so that when the site gained traction, customers could easily find where to buy Shelta’s products.

The next step was to gain that traction and promote Shelta as a strong brand in its own right.

For this, we tapped into our agency resources as an official Meta Business Partner. Through our official partnership with Meta, we have access to all the social media insights available from Facebook, Instagram, WhatsApp, and Messenger. From here, we could survey the social media landscape and form a strategy for Shelta’s marketing effort.

Then we applied Remap’s powerful ‘Creative Diversification’ process, in which our creative team designed and developed a wide range of different ad sets. Using the inbuilt AI that’s available across Meta’s channels, we could find where those ads were able get the most traction.

By using a wider variety of different ad formats and creative concepts in your campaign, you can expand the reach of your message to find new audiences. Plus, it helps to combat advertising fatigue and more deeply inspires action.

While ads with similar types of creative may be delivered to the same audiences, ads with diversified creative elements can deliver a + 32% improvement in a campaign’s Cost-Per-Acquisition (CPA) and a +9% increase in incremental reach (Source: Henry Kelly, Head of e-Commerce at Meta).

Time is money, and nowhere is that more prevalent than in digital advertising.

It is a big asset to be able to go from the ideation phase through production, implementation, measurement, and reporting in a very short period of time.

We set up campaigns to run across several platforms and test several markets all at once. Real-time reporting meant that we could discard bad-performing creative before they chewed up any budget, and identify the performing creative and double down on their performance.

Going through this process quickly allowed us to generate more ideas, and try more things within the campaign period.

Real time reporting enabled the client to also see what was working for each of their different products, in each market. This helped their sales teams work with their retail partners, letting them know what would be most effective to focus on, and where.