Over 14 Million Australian’s are on Instagram, and they’re spending over 11 hours each month on the platform

If you don’t look at Instagram as a sales channel, then you should learn how to use it, because it’s one of the fastest-growing and most popular social media platforms in the world today.

It offers almost any business, big or small, an enormous opportunity.

Instagram is more than just a social media platform; it’s the ultimate digital stage for brands in Australia. The only social media platform to beat Instagram in popularity is Facebook itself.  Instagram claims a powerful 19% of user preference, making it a premium platform for businesses looking to make a mark. In fact, Instagram’s reach in Australia has grown by a staggering 20% in just one year (2023-24), with nearly three out of five active internet users regularly engaging on the app. With an average monthly usage time of nearly 12 hours, Australians are turning to Instagram more than ever, positioning it as an essential space for brands to build visibility, trust, and loyalty.

Now, with over 14 million users, Instagram offers significant reach. This is not just a wide net; it’s a rich, highly engaged audience that’s primed for discovery and ready to interact. While TikTok and Facebook Messenger are popular for specific segments, Instagram consistently draws the largest cross-section of users actively seeking brand experiences.

For businesses, this is more than just an opportunity; it’s a call to action. Instagram’s advanced tools; Reels, Stories, and shoppable post, etc all allow brands to showcase their unique offerings while driving engagement and conversions. To thrive on Instagram, you need a strategic approach that combines eye-catching visuals, a deep understanding of what resonates, and authentic interaction.

Mastering Instagram means positioning your brand not only for visibility, but for influence. In Australia’s fast-paced social media landscape, it’s the brands that truly understand Instagram’s reach and engagement potential that will thrive. Dive into this guide to harness Instagram’s full potential, and let your brand stand out on the platform that’s shaping modern digital marketing.