6 Key Areas You Need to Focus on
- Do you have a strategy
- Who is responsible for it
- What tools do you use
- Pay to push it
- Look beyond vanity metrics
- Keep your eye on the big picture
SIX STEPS FOR DIGITAL MARKETING SUCCESS
Digital Marketing Magazine
For anyone who is running a business, this is for you.
There are six key areas that every business builder needs to be aware of in order to both grow, and protect their company in the year ahead.
Things have changed dramatically in recent times. Federal Governments the world over are tightening data and privacy laws significantly, whilst entirely new technologies like Artificial Intelligence have launched onto the scene with unprecedented growth.
Companies with enormous market power, such as Apple, are putting user privacy front and centre of both heir product designs & competitive advantage, driving a wedge in the data-centric business models of modern-day ad platforms like Meta, LinkedIn and Google.
Things have changed, and if you’re going to compete, you need to future-proof this part of your business operations.
It’s mission critical.
View now, and you’ll easily see what you may be doing right (and wrong) and understand the skills, processes and tools that you’re going to need to grow & protect your business today, and into the future.
VIEW NOW
Best read on Desktop, or Tablet Devices
WHY YOU NEED TO LEARN THIS
We are now entering an entirely new era.
Apple’s iPhone changed the world, and now they’ve released Vision Pro Headsets that allow us to work, watch, and connect in ways that we never thought possible. Today’s 5G networks provide ubiquitous connectivity at a lightning fast speeds, and the increasing level of sophistication of platforms like Google and Meta have all changed the face of advertising and marketing as we knew it.
Now, Artificial Intelligence along with the rise of Ad Blocking are forcing all businesses to re-evaluate how they find new customers.
Those businesses that figure out how to use this new landscape to their advantage are going to be winners. Those that just can’t get their head around it, will be left behind.
Marketing and advertising as it was known in the last few years alone, has fundamentally changed and many commonly used business that practice’s today, are simply obsolete. Media continues to fragment, and the number of channels that all businesses have to use are expanding. Keeping pace with this requires companies to have some sort of digital marketing capability, either outsourced, or in-house that can be deployed across channels and devices. Being proficient at it, means you can more accurately control your brand message, build trust and win new customers. Being incompetent at it, means you’ll watch your competitors fly by.
Anyone trying to build a business from anywhere in the world is now being forced to spend more on these new digital and content marketing capabilities.
So whether you like it or not – this is a space all businesses must become proficient at, and these Six Steps for Success are a great start for anyone to take.
