5 Things to Consider Before You Choose an Email Marketing Agency

Email marketing remains one of the most powerful ways to connect with your customers and grow your business. It’s direct, personal, and still delivers one of the highest returns on investment of any digital channel — provided it’s done well.

But doing it well takes more than hitting “send.” You need a strategy, the right tools, and a partner who understands how to turn email into measurable business results.

Before you choose an email marketing agency, here are five things to consider to make sure you’re investing in the right team for your business.

1. Do they understand your business and your goals?

A good email marketing agency doesn’t just build campaigns — they build relationships. They take the time to understand your business model, audience, and objectives before they write a single line of copy or design a template.

If your agency isn’t asking questions about your customer journey, average order value, sales cycles or CRM setup, that’s a red flag. Email marketing isn’t one-size-fits-all. The messages that work for a retail brand are completely different from what works for a professional services firm or SaaS provider.

Look for an agency that can translate your business goals into a practical email strategy. That might mean designing a welcome series for new subscribers, creating lead nurture sequences for your sales team, or building automated retention campaigns for existing customers.

The right partner should sound as interested in your business growth as you are — not just your email list size.

2. Are they certified and partnered with the right platforms?

A big part of running effective email campaigns is having the right tech setup behind the scenes. That’s where official partnerships come in.

When an agency is an Official Mailchimp or HubSpot Partner (like Remap Online), it means they’ve met strict standards for strategy, technical expertise, and campaign management. You get access to advanced tools, faster support, and features that aren’t always available to regular users.

These partnerships also mean your agency knows how to integrate email with your CRM, automate customer journeys, and track results accurately — all critical for scaling your marketing and improving ROI.

So, when you’re comparing agencies, ask about their platform partnerships and certifications. It’s one of the easiest ways to separate the professionals from the pretenders.

3. Can they deliver both strategy and creative?

Email marketing success isn’t just about data or design — it’s about how those two things work together. The best agencies can do both.

A well-rounded agency will:

• Develop an email strategy that aligns with your broader marketing goals
• Write strong, on-brand copy that drives action
• Design mobile-friendly templates that look great in every inbox
• Manage automation workflows and A/B testing
• Report on performance and recommend improvements

If an agency only focuses on the creative side (like design and copy) but not the data or automation, you’ll struggle to scale. On the flip side, if they only handle the technical side but ignore the messaging, your emails won’t connect.

You want a team that can bring creativity and strategy together — because that’s what makes email marketing truly effective.

4. How transparent are they about results and reporting?

One of the biggest advantages of email marketing is how measurable it is. You can see exactly how many people opened your message, clicked a link, and took action.

A trustworthy agency will provide clear, regular reporting that focuses on what matters most — not just open and click rates, but conversions, sales and customer retention.

Ask to see examples of how they report results. Do they include insights and recommendations, or just send raw data? The best agencies treat reporting as a conversation, not a checkbox.

They should help you understand what’s working, what’s not, and how to improve performance month after month.

5. What kind of support and communication do they offer?

Great email marketing is ongoing — it’s not something you “set and forget.” So it’s important to work with an agency that communicates clearly and proactively.

Look for a partner who offers a dedicated account manager or strategist, not just a shared inbox. You want someone who knows your brand, understands your goals, and can act fast when things change — whether that’s a last-minute sale, new product launch, or seasonal campaign.

Ask about turnaround times, response rates, and how they handle approvals or campaign scheduling. The more transparent they are about process and communication, the smoother your partnership will be.

The bottom line

Email marketing remains one of the smartest investments you can make — but choosing the right agency makes all the difference.

You want a partner who can combine creative thinking with data-driven strategy, understands your business inside out, and has the platform expertise to execute it seamlessly.

At Remap Online, we work with hundreds of Aussie businesses — from small startups to national brands — to plan, design and deliver email campaigns that build loyalty, drive conversions and grow revenue. As an Official Mailchimp and HubSpot Partner, we’ve got the strategy, creative and technical capabilities to make your email marketing work harder for your business.

Ready to grow your business with smarter email marketing?

Let’s talk about how we can help.