The shift to AI-powered search isn’t coming — it’s already here.

We’re not waiting for the future. We’re watching the first wave hit, and it’s reshaping how Australians find, choose, and connect with businesses every day. If your strategy still looks like it did last year, you’re already in trouble.

You’ve probably felt it: your SEO isn’t working like it used to. Google Ads are getting more expensive. Clicks don’t convert the way they used to. It’s not your imagination. It’s not your strategy. The entire search ecosystem is shifting; and AI is driving the change.

This isn’t just another round of algorithm updates. This is a fundamental reset.

AI overviews are now answering customer queries before they even reach your website. Google’s results pages are packed with summaries, snippets, video panels, and ads — and those trusty blue links? They’re shrinking fast. And while Google tries to catch up, TikTok, Reddit and ChatGPT are now the new AI-powered search engines.

So what now?

In this issue, we cut through the chaos and get straight to what matters:

What AI is doing to search, right now. Not in five years. Not in theory. But the actual shifts already hitting your campaigns, your visibility, and your bottom line.

Where discovery is really happening. Google’s grip is slipping, and your audience is searching on platforms you might not be showing up on.

Why your Google Ads are costing more and doing less. We show you how top-performing businesses are adapting their strategies to win more clicks, leads, and revenue — without blowing the budget.

The future of SEO (yes, there still is one). Technical fixes still matter, but content strategy and topical authority now carry the weight. We’ll show you how to stay visible, even when links get pushed to the bottom.

What’s actually worth doing. Blogs, videos, tools, data, snippets, schema — we break down what works now, what doesn’t, and how to prioritise when time and budget are tight.

This isn’t another “AI will change everything” piece. It’s a grounded, practical look at how search has already changed, what it means for your business, and what you can do to keep up.

Whether you’re managing a team, running your own marketing, or working with an agency, this issue gives you the context and clarity to make smarter decisions — fast.

If you depend on Google to drive leads, sales, or foot traffic, you need to read this.

Because search has changed. And the only question left is, have you?

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No paywall. No runaround. Just practical insights you can use to update your strategy today.