High Stakes
Higher Standards:
The Pharmx Email
Success Story
- Pharmx:
High Stakes, Higher Standards: The Pharmx Email Success Story
Pharmx had the data. REMAP brought the strategy, coding, and creative discipline.
Together, we transformed potential into performance and built an entirely new business channel that helps pharmacists thrive.
Turning a latent asset into a new revenue channel through strategic email marketing
About Pharmx
Pharmx is one of Australia’s most exciting pharmacy-tech companies; a publicly listed business (ASX: PHX) that powers the connections between community pharmacies and their suppliers.
Through its technology platform, Pharmx essentially owns the exchange between independent pharmacists and the pharmaceutical companies, wholesalers, and suppliers that serve them.
Their systems handle everything from ordering and invoicing to analytics; quietly powering an ecosystem that supports nearly every pharmacy in Australia.
“Pharmx connects the entire pharmacy supply chain, enabling smarter, faster, and more transparent commerce between pharmacies and suppliers.”
Community pharmacies aren’t just healthcare providers; they’re small to medium-sized businesses.
They manage margins, inventory, staff, and compliance; all while providing front-line care to millions of Australians. As the role of pharmacists in healthcare continues to expand (including vaccinations, prescribing, and chronic care), the importance of Pharmx’s infrastructure grows accordingly.
The Opportunity
When Tom Culver stepped in as the new CEO of Pharmx, he did what every great leader does: he surveyed the business for untapped potential.
One thing stood out immediately.
- Pharmx had built a vast, high-quality email database that encompassed nearly every community pharmacist in the country.
But it wasn’t being used to its full potential.
Tom saw an opportunity to introduce an email-driven commercial model, straight out of the B2B publisher’s playbook, bringing advertisers and a niche professional audience together through carefully curated, compliant, and valuable email content.
The Result?
The Challenge
- This was no ordinary email marketing brief.
- The stakes were high, and the margin for error was zero.
- A highly intelligent, discerning audience, Pharmacists are trained scientists and business owners. They know quality when they see it, and they tune out when they don’t.
Heavy regulation
The healthcare and pharmaceutical industries are among the most tightly regulated sectors in Australia. Every claim, offer, or image must meet strict compliance standards.
A brand-new rebrand
Pharmx had just launched an entirely new brand identity, featuring a new logo, fonts, and colours. None of it had been tested in digital or email form yet.
A need for perfection
Cheap, generic eDMs were never going to cut it. Poorly coded or off-brand emails could destroy trust, or worse, risk compliance issues.
Pharmx needed a partner who could handle complexity with finesse, technically, strategically, and creatively.
Enter REMAP
That’s where REMAP came in.
As an Official Mailchimp Partner, REMAP brings certified expertise in one of the world’s most trusted email marketing platforms.
We’ve built and managed advanced campaigns for both B2B and healthcare brands; two worlds where precision and credibility are paramount.
After a competitive pitch process, REMAP was selected to work together with Pharmx’s marketing team to:
- Develop a commercial email strategy from the ground up
- Design bespoke, brand-aligned templates to match the new identity
- Handle Mailchimp integration, coding, automation, and deliverability
- Ensure regulatory compliance and flawless technical execution
“Pharmx didn’t just need email marketing; they needed it done to the highest professional and technical standard imaginable.”
The Power of a Mailchimp Partnership
Being a certified Mailchimp Partner meant REMAP could deliver more than just great design; we could guarantee performance, compliance, and efficiency.
What that meant for Pharmx:
Smarter strategy: Using advanced Mailchimp tools to optimise open rates, engagement, and deliverability.
Guaranteed deliverability: Partner-level code quality ensures emails reach their intended recipients, not end up in spam.
Code that works everywhere: HTML that renders perfectly across Gmail, Outlook, and mobile devices.
Regulatory confidence: Data, permission, and privacy best practices baked in from day one.
Direct support and faster issue resolution: As partners, REMAP has priority access to Mailchimp’s internal support channels.
“When the stakes are high, using an Official Mailchimp Partner isn’t just helpful ; it’s critical.”
Execution: Building a High-Value Email Channel
- Strategy & Content Planning
Together with Pharmx’s in-house team, REMAP developed a plan for a flagship monthly newsletter, a mix of:
- Industry news & regulatory updates
- Product releases & supplier offers
- Sponsored content opportunities
- Educational resources for pharmacists
- Each edition would be professionally referenced, fact-checked, and aligned with healthcare communication standards.
- Custom Design & Coding
REMAP’s developers built a bespoke, custom-coded Mailchimp template, tested across all major email clients and devices.
- Every element adhered to the new Pharmx brand identity, featuring precise colours, fonts, icons, and a consistent layout structure.
- Integration & Automation
The system was seamlessly integrated with Pharmx’s CRM and data feeds, allowing for secure syncing, segmentation, and automation.
- Testing & QA
Before launch, every send underwent exhaustive testing:
- Rendering checks across 40+ environments
- Link validation and accessibility checks
- Deliverability and spam filter tests
- Full regulatory review
Only then did we go live.
The Results
The impact was immediate and ongoing.
A New Revenue Stream
Pharmx successfully launched a new email-based advertising model, monetising a data asset they already owned.
Suppliers gained targeted access to pharmacies; Pharmx unlocked new revenue; and pharmacists received valuable, relevant content.
A Trusted Industry Resource
The monthly newsletter now serves as a go-to update for community pharmacists ; offering professional insight, cost-saving opportunities, and useful industry research.
A Win-Win Outcome
This new channel benefits everyone:
- Pharmx gains commercial value and audience engagement
- Pharmacists receive timely insights, offers, and support
- Suppliers reach the right audience efficiently and compliantly
“For REMAP, helping Pharmx deliver real-world value to the pharmacy community, a sector that touches every Australian, is something we’re genuinely proud of.”
Key Takeaways
Hidden assets can unlock new growth
- Pharmx turned an existing email list into a scalable commercial opportunity.
When stakes are high, execution is everything
- In healthcare and B2B, quality, accuracy, and design precision are non-negotiable.
Partnerships drive performance
- Working as a true extension of Pharmx’s marketing team made the collaboration seamless.
Certified expertise pays off
REMAP’s Mailchimp Partner status gave Pharmx the peace of mind that every email would perform flawlessly; technically and strategically.
The REMAP Perspective
At REMAP, we view community pharmacies as a vital part of Australian society.
They’re where healthcare meets small business; where trust, professionalism, and community all come together.
Being able to work alongside Pharmx to build something that benefits the industry at every level is exactly why we do what we do.
“Helping a tech company like Pharmx strengthen Australia’s pharmacy ecosystem is the kind of project that reminds us why smart marketing matters.”