When a client comes to you having already spent their marketing budget and gotten nothing but trouble in return, there’s no room for error. The solution must be cost-effective, fast, and flawless.

The REMAP team got to work immediately. We didn’t just “patch” the existing site – we scrapped it entirely and rebuilt from the ground up. Within budget, under pressure, and for less than half of what they’d paid originally, Windcraft had a secure, responsive, and on-brand digital home.

That rebuild wasn’t just a quick fix. It laid the foundation for everything that followed:

• Secure hosting on REMAP-managed servers, eliminating malware threats.
• Mobile-first design to capture the growing audience researching yachts from tablets and phones.
• Content structure built for SEO so the site could start competing for search visibility.

Over the past 16 months, that foundation has paid off:

• Organic search traffic up 300%
• Google impressions growing from 600 per day to 1,800 per day
• Over 50 keywords ranking in the top 10, with 20 of those sitting in positions 1–3

With the website performing, it was time to move from “rescue mode” to “growth mode.”

The timing couldn’t have been more critical. The Covid-19 pandemic had created a boom for the marine industry. With international travel off the table, many Australians turned to yachting as a luxury domestic escape.

But as borders reopened, so did spending priorities. Inflation hit, and consumers became more selective.

Windcraft’s owner – a seasoned entrepreneur – could see the change coming. Orders had been flowing so strongly during Covid that there’d been little need for marketing. But in the new climate, standing still meant falling behind.

The goal now was clear: get future fit. Build a marketing function that could deliver measurable results across every channel.

 

Why REMAP Was the Right Partner

Three factors made REMAP the obvious choice for Windcraft’s next chapter:

 

1. We Understand the Marine Industry

This wasn’t our first time in luxury marine. We’d already worked with multiple boating and yachting brands – including Force Boats, who we helped reach page one on Google through targeted SEO campaigns.

That knowledge meant we could skip the learning curve and speak the language of their audience from day one.

 

2. We’re Truly Cross-Channel

Many agencies specialise in just one or two areas – forcing business owners to juggle multiple providers or accept gaps in their strategy.

REMAP delivers full-spectrum capability:

• Website design & development
• Google Ads & SEO
• Social media content & advertising
• CRM integration & email marketing

For a luxury yachting brand, this matters. Buyers aren’t just buying a boat – they’re buying a lifestyle. Every channel, from an Instagram Reel to a post-show follow-up email, must deliver the same high standard. A fragmented approach risks inconsistent messaging and missed opportunities.

With REMAP, every touchpoint worked in sync – web sparking curiosity, search and social capturing attention, email building trust, and CRM closing the loop.

 

3. We Connect Digital to Real-World Sales

Yachts are a physical product, and events are central to the industry.

The Sanctuary Cove International Boat Show (SCIBS) is the biggest event on the calendar in Australia – and arguably in the entire Asia-Pacific region. Participating costs serious money, so the return has to be just as serious.

That’s where REMAP’s event amplification approach comes in: linking on-site activity with CRM and multi-channel marketing before, during, and after the show to ensure interest turns into leads – and leads into sales.

SCIBS 2025: A Playbook for Event Success

In 2025, REMAP’s strategy helped Windcraft generate over 180 direct sales enquiries during the SCIBS event period – double the engagement from the year before.

Here’s how we made it happen:

 

Pre-Show: Building Anticipation

Weeks before SCIBS opened, we launched a targeted campaign:

• Dedicated landing page with yacht showcase info and an easy pre-registration form connected to Windcraft’s CRM.
• Social media campaigns targeting followers, lookalike audiences, and marine lifestyle groups, using video and photography to build excitement.
• Retargeted Google Display ads with HTML5 creative served to recent site visitors and engaged audiences – on premium placements like The Sydney Morning Herald, Australian Financial Review, and niche platforms like Boats Online and YachtHub.com.

 

At the Show: Capturing Every Opportunity

On-site, Windcraft’s team used mobile-friendly lead capture forms linked directly to the CRM – no paper, no delay.

Meanwhile, our REMAP video and social crew were on the ground:

• Capturing yacht walkthroughs, interviews, and event highlights in real time
• Posting live updates to Windcraft’s channels with strategic tagging of represented yacht brands
• Leveraging brand partner audiences for extended reach

 

Post-Show: Converting Interest into Sales

After the event, the CRM-powered follow-up began immediately:

• Segmented email sequences tailored to the specific yachts each lead viewed
• Personalised messages from the sales team with imagery and video captured at the show
• Clear calls to action for sea trials or showroom visits

This connected approach meant no lead slipped through the cracks – and the momentum from SCIBS carried directly into the sales pipeline.

 

Year-on-Year Growth

Our work with Windcraft hasn’t just delivered for one event. It’s part of a longer-term growth trend:

• Over 100% year-on-year lead growth – doubling engagement, cut-through, and lead generation this year compared to last
• A steady climb in high-value keyword rankings
• Consistent visibility across premium channels targeting high-net-worth audiences

And as our understanding of Windcraft’s audience deepens, we’re refining campaigns even further to keep that growth trajectory climbing.

 

The Client’s Perspective

In the words of Windcraft’s owner:

“When REMAP came on board, we’d just been through the wringer with our website, so trust was a big thing for us. They not only built us a new site that works flawlessly, but they’ve also taken charge of marketing all our luxury yacht brands across Australia and New Zealand. The difference is night and day – we can actually see what’s working, where the leads are coming from, and how it all connects. It’s taken the guesswork out of digital for us, and that’s been a game-changer.”

A. Bishop – Owner, Windcraft Yachts.

 

Lessons for Other Businesses

Windcraft’s story is a reminder that in today’s digital landscape:

1. Your website is your foundation – get it wrong, and everything else collapses.
2. Cross-channel consistency wins – especially in high-value, trust-based industries.
3. Events need a digital strategy – otherwise you’re leaving money (and leads) on the table.
4. Data closes the loop – a good CRM isn’t just a database, it’s your conversion engine.

From a malware disaster to a high-performance digital ecosystem, Windcraft Yachts now has a marketing machine as premium as the yachts they sell – and the results speak for themselves.