You need to use your brand’s visual language.
Go back to your strategy and see how you can align to it with the right image selection, colours, and fonts. Yes, you need to stand out, but more importantly, you must be consistent.
Consistency builds trust, increases familiarity (also known as brand recognition or recall) and differentiates you from your competition – as your customers get to know you better.
Here are some other Creative considerations for your Social Media Marketing this year;
Consider the context and show empathy
The traditional Christmas parties and other social events probably won’t happen this year. Christmas eve ques and shopping in physical stores in mass also probably won’t happen this year. But there are other, creative ways to emphasise the festive spirit.
Don’t be afraid to celebrate
Christmas is a time to uplift and inspire. In one poll, 70% of people agreed that they “want to continue to hear from brands and companies on what they have to offer and what they stand for.”
It’s ok to break with tradition
Explore new territories. It’s a less conventional time, which creates the opportunity to refresh and design your festive moment.