How to
Win with
Google

  • Volume: 5
  • Winter: 2020
  • Focus: Search
Coming Soon
In Vol 3 you'll Learn About
  • What is “Search”

  • SEO vs SEM

  • Keyword Targeting

  • Managing Your Budget

  • Remarketing

  • Analytics

Google Ads is probably the largest and most sophisticated online advertising platform in the world today.

Nothing allows you to create online ads with ease, and be able to reach such vast audiences like Google can.

Pay Per Click or PPC advertising means exactly that, you only pay when someone actually clicks on your ad. Translation, you’re only paying for the ad that actually reaches someone who is interested in the products and services you offer.

Coming Soon!


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WHY YOU NEED TO LEARN THIS


The downside of using the most sophisticated advertising platform is that it has so many options, jargon, and moving parts that it can quickly overwhelm the average business owner. And with so many other advertising mediums and methods out there (ie: Facebook), and it can be hard to make a call which one is a good fit for your business.

The reality is that Facebook and Google both work well together, and whilst there are some simarlarities in how they use data and targeting (and their comparitive level of sophistication) they are both vastly different in what they do, and how they influence your buyer.

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Vol 3 Cover (web)
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