We now live in the era of mobile and social. Devices like the Apple’s iPhone, combined with the platforms of Google and Facebook have all brought the rise of Ad Blocking along with them.
Display advertising as it was known in the last decade, simply won’t deliver customers on its own. Using content and to tell stories allows companies to more accurately control their brand message. And importantly, it’s a method that also gives that brand message context. Which is something that the world of display sorely lacks.
Anyone trying to build a business from anywhere in the world is now being forced to spend more on content.
So whether you like it or not – this is a space all businesses must become proficient at.