Being great at Smartphone Photography can power up your business, smash the competition and grow your business – fast.
Anyone can take some random happy snaps with their Smartphone. But in business, it’s the companies who work closely with an Agency that will know precisely what content you need, and how to use it to grow your business.
Suppose your business can build a pipeline that delivers high-quality content to your Agency regularly. In that case, there’s no doubt that they will win you more customers, and scale your business – fast.
That’s why we’ve dedicated Volume 4 of Digital Marketing Magazine, to help you master the dark arts of Smartphone Photography for Business.
We know there’s a lot to learn. But even you can put just some of the information into practice, you’ll see a business boost. Have a go. Make an effort. You’re bound to get some images that convey emotion and actually tell a story.
Excellent quality content that conveys the right emotions to your customers, at the right time is business-critical to marketing online today.
Without an array of great content that can tell your brand story, you’ll only see your competitors fly by, as they win new customers and build their bottom line and you don’t.
In Volume 4 of Digital Marketing Magazine, you learn why the power of emotion is a critical factor in your Digital Marketing strategy, and how to use your Smartphone to capture it.
– Psychology plays a vital role in convincing the customer to complete a sale.
– Human beings are both logical and emotional animals.
– To build a successful brand, you need to play to both of those camps.
The human mind can identify with 27 different types of emotions. You should identify the specific types of emotions that your customers are looking for right at the time they search for it online.
Then, create content pieces that convey that exact emotion, to connect your brand to that user, at that particular time.
For example, if someone is searching with the key phrase “Theme Parks Gold Coast” then it’s most likely that the emotion that they’re looking for in that particular moment is “fun”.
Alternatively, if someone is searching for “Valentine’s day gifts” then the emotion that they’re looking for at that moment, is “romance”.
Use emotion to make your audience understand the advantages of using your product, instead of selling your product directly (this is so powerful).
The days of “I say, you do” are long gone.
Advertisers don’t get to tell customers what to do.
Customers have the power, and they’re sceptical. So when you head out, yelling and selling with your marketing communications directly, there is less chance of customers buying your products. Plus, the crappier your creative, the more expensive it is to push it.
Suppose you find the Unique Selling Proposition (USP) of your product and relate it to a social cause that is of interest to your target audience. In that case, all you have to do is promote that social cause, and people will quickly understand the effectiveness of your product.
This indirect selling taps your brand into the emotion of your audiences, and it leads to massive sales, fast.
For example, one of our Clients recently had massive success with their “Plant a Tree” campaign. The company had uncovered an audience insight, that showed their best customers were very focussed on sustainability and saving the environment.
So they promised to plant a tree for every sale made, and their marketing communications promoted the cause – “build a greener planet”. When people bought their product, they supported the cause of making the world a greener place. This notion attracted the exact customer that they were after, as it invoked the right emotions in their target audience.
Of course, throughout the entire process, they sold a lot of product! Which by our system of measurement, means the campaign was a massive success.